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, by David L. Politis
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Product details
File Size: 1021 KB
Print Length: 254 pages
Page Numbers Source ISBN: 0692786767
Simultaneous Device Usage: Unlimited
Publisher: The David Politis Company (November 6, 2016)
Publication Date: November 6, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01N3OQ1BP
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Amazon Best Sellers Rank:
#367,280 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
66 Rules for Publicity Success has a lot to offer the executive who knows they have an important story but isn't satisfied with how it's being told. The author provides excellent advice for leveraging both traditional and digital media (Publicity 3.0 was my favorite section) including guidance through the landscape of owned, earned and leased media. It's written is an accessible format for quick perusal and includes many memorable anecdotes to bring home the message. I bought a copy for my head of communications. Five Stars!
You can tell that David really understands publicity. I appreciate the time and effort he took to put it all together in 66 easy to understand rules. I highly recommend this book.
66 Rules for Publicity Success is a clear, concise roadmap to making your business successful.It is full of practical, commonsense tips that once you read them you think, “Duh, I knew that.â€It is a must read for all business owners no matter the size of your company.
For most executives like me, PR is a bit of a "black box." You know you need it, you know it could make an incredible difference in your business, but the mechanics of it are a bit of a mystery. What is worse, you don't really know how to buy or evaluate it, whether your PR dollars are effective, or how to direct it to help you better achieve your strategic goals.This is an extremely well-written tutorial on modern PR in the age of social media. Politis' first rule is what he calls the "Betty factor", that is, whether his non-tech, non-PR mother-in-law Betty could understand what is being written. Politis' book certainly passes that basic comprehension test, despite containing some very sophisticated ideas, but it is also a compelling page-turner that I read over a single weekend. It begins with a top-down evaluation of your goals, and the documents you need to prepare to support your PR efforts. It is packed with good ideas, concrete examples, and war stories, and things to consider when designing a PR plan for any business.I feel much better prepared as a result of reading this book. As a small business owner and CEO, I am immediately passing this on to my new CMO for discussion, planning, and implementation. Well done!My ONLY critique (and it is a small one) is that he didn't explain the "why" behind Rule #30, "No attachments (without prior permission). A little Googling helped me understand why that is such a big problem for reporters. Never having been a journalist, I certainly would have missed that point. Thanks, David!
Tremendous and yet simple read for anyone looking for help boosting their public relations efforts. David gives clear and insightful tips on how to obtain publicity for their companies (or selves). Great asset especially for entrepreneurs and small businesses. In an extremely competitive business world, companies HAVE TO find competitive advantage. Small businesses are no exception. Except having much smaller budgets to work with in getting the word out about their offerings. A great way to reach mass audiences is through media opportunities. David does a wonderful job exploring this area and offering guidance on how to win.
I eagerly poured over 66 Rules for Publicity Success in just 2 hours. Initially, I thought it was a subject for someone else, but it taught me the importance of being intentional in my media presence, and that skillful, strategic promotion is key to success.David Politis takes a career's worth of expertise and condenses it into bite size bits even a Behavior Analyst could understand. 66 Rules for Publicity Success is for everyone.Mel Pehrson M.Ed., BCBA
A must read for for all levels involved in an organization to ensure the roadmap to Success! This is a great tool to guide all aspects of marketing efforts and ensuring the message is clear and well heard.
Don't spend another dollar on marketing until you read this book. Small businesses can save time, frustration, and money by following the simple, straightforward advice offered in the 66 Rules. Beth Colosimo
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